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3 ways to prepare for the changes to Google search
By Michael Sebastian | Ragan’s PR Daily
Google is revamping its search results, and the changes will likely affect brands.
According to a report in Thursday’s Wall Street Journal, Google results will include more facts and direct answers to searches. It’s trying to provide the answer to a query, and keep users on its page, instead of sending them to another website.
Google is already using this approach to an extent, according to Nick Papagiannis, director of interactive/search at Cramer-Krasselt. For example, type “height of Mt. St. Helens” into Google and the search engine kicks out the answer—8,365 ft.—in black text above the list of blue links.
“You can expect to see results like these and an evolution to a more sophisticated search experience in the coming months and years,” Papagiannis told PR Daily. “Google is constantly evolving their technology to provide searches with the best results.”
Brands and the PR departments working with them need to pay attention to the changes; they could “directly impact the search results for 10 percent to 20 percent of all search queries, or tens of billions per month,” according to the WSJ.
So, how can PR professionals prepare?
“We don’t know exactly what… 
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If you are looking for a complete overhaul of your website, remember that your visitors need a look, as well as a message, that is persuasive. By implementing this strategic website design, eventually the site’s new look will generate more leads than your current website.
It’s common knowledge that in today’s climate it is not enough to merely have a website; marketing pundits agree that websites should be refined and improved on a regular basis in order to capture the visitor’s attention. Moreover, the updated information should engage the visitors consistently. Otherwise, they may…
Title Tags and Best Practices for SEO
Organic Search Engine Optimization
Is your website not achieving any search engine results? Are you spending all your money advertising in magazines, newspapers, and other sources? New Jersey Computer Doctors can not only drive more traffic to your website, but we can also get your website top results on all the major search engines.
Search engine optimization, also known as SEO, is the most effective way of advertising your company and your website.
What Our SEO Service Includes:
Site Map Development (both in html and xml)
Link Building (back links)
Internal Website Links
Keyword research of top 10 competitors on Google, Yahoo, and MSN
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Research copyright of website content
H1, H2, and H3 headers optimized
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Local search seo optimization
Image alternate text optimized
Submission to seo-friendly directories
Optimize Google Page Rank
SEO Monthly Maintenance:
Website content update
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Top 10 competitors research
Monthly ranking reports generated to show where your website is ranked on the search engines
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Internet search-engines are the primary vehicle by which consumers search and find what they are…
Search engine optimization (SEO)
Is your website not achieving any search engine results? Are you spending all your money advertising in magazines, newspapers, and other sources? New Jersey Computer Doctors can not only drive more traffic to your website, but we can also get your website top results on all the major search engines.
Computer Doctors provides a comprehensive suite of services including web design, Search Engine Optimization and E-Marketing services designed for small/mid market and Fortune 1000 companies. Our team of professionals focus on applying their expertise and skills to earn your trust and confidence. We have years of proven experience and strive to assist our clients in all their technical needs. We develop a deep understanding of our clients’ needs and business goals and we take a personal interest in helping them achieve those goals.
Search engine optimization, also known as SEO, is the most effective way of advertising your company and your website.
What Our SEO Service Includes:
- Site Map Development (both in html and xml)
- Link Building (back links)
- Internal Website Links
- Keyword research of top 10 competitors on Google, Yahoo, and MSN
- Meta Tag Optimization (title tag, keywords, and descriptions)
- Review of website content for each search engine targeted…
Web Design Versus Web Development
The terms web designer and web developer are used interchangeably in the media and advertisements. But, they are not the same thing. Design involves what the visitor sees on your website, development involves the site’s functionality. This article explores the difference between these two disciplines.
A website contains several distinct aspects:
Look and feel – primarily the graphics, color scheme, navigation elements, etc.
Content – information, products, etc available on the site.
Functionality – functionality includes interactive features that the web site provides to the visitors and the required infrastructure needed to provide them.
Usability – the site from a visitor’s perspective and includes things like program interactions, navigation and usefulness.
Look And Feel
Look and feel includes overall appearance of the website. A Graphic designer decides on what colors and fonts to use and how to layout each of the sites pages.
The graphic designer needs to have a good appreciation for aesthetics and feeling for what combinations of colors and imagery will project the image that the website owner wants visitors to have of the site.
Content
Content is all of the text that is found on a website and includes everything from the privacy policy to a…
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