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1 In 3 Employers Reject Applicants Based On Facebook Posts
By David Schepp | Aol Jobs.
Image Copyrighted posted with persmission from Getty Images
In a survey of some 2,300 hiring managers, nearly 40 percent said they screen potential hires using social media, and many say they reject job applicants as a result of what they find, according to a new survey released Wednesday by CareerBuilder.
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Nearly a third of hiring managers who currently research candidates via social media said they have found problems that resulted in them rejecting the candidate. Here is what turned them off:
Candidate’s provocative/inappropriate photos/comments — 49 percent
Candidate drinking or using drugs — 45 percent
Candidate had “poor communication skills” — 35 percent
Candidate bad-mouthed a previous employer — 33 percent
Candidate made discriminatory comments related to race, gender or religion — 28 percent
Candidate lied about qualifications — 22 percent
When Social Media Helps
The CareerBuilder survey found that employers look for things like evidence of cultural fit and qualifications, which… 
Is Too Much Social Networking Equal To Being Antisocial?
by Michelle Salater on March 19, 2012
I am thrilled to share with you today’s guest blogger, Alyssa Clarke, a new age tech junkie who is always on the hunt for the newest gadgets on the market.
In this guest post Alyssa discusses the growing trend of social media and its effect on the communication between businesses and their consumers.
From individuals to business organizations, the social networking trend has indeed caught the rage everywhere. There has been a tremendous increase in the number of social media enthusiasts over the past few years. Social media experts have been urging companies to create Twitter accounts or Facebook pages for quite some time now. Their motive is to get companies to start a conversation with consumers. Hence, countless organizations have followed the suggestion and created accounts on different social media sites. But the major problem here is that many consumers simply refrain from conversing with an organization or its representatives. The companies, on their part, are not careful about taking appropriate strategies to get people interested. This, in turn, is making them antisocial.
Social media as a marketing tool
The reality is, for a majority of people, business pages do not generate…
Obama’s State of the Union Address Sees 760,000 Tweets [INFOGRAPHIC]
by Stan Schroeder | Mashable
Twitter has released the official stats showing the activity of its users during President Obama’s State of the Union address on Tuesday, providing an interesting insight in how the Twittersphere reacted to various parts of the speech.
During the event, Twitter promoted five official hashtags: #jobs, #manufacturing, #energy, #education and #fairness. Unsurprisingly, those were among the hottest topics of the day, with #education being number one with 35,972 tweets.
The highlights of the event, in terms of Twitter traffic, were Obama’s mention of Steve Jobs, the part about energy and the President’s “Spilled Milk” line, which caused less than enthusiastic response from the listeners.
According to Twitter, the top tweeter on the Democrat side was Gabrielle Giffords. “Team: Last year, a seat for Rep. Giffords was left empty between Reps. Flake & Grijalva. This year, they sit beside her. #bipartisan,” she tweeted during the address.
The top tweeting republican was Aaron Schock, who tweeted: “The top 5% pay over 58% of all income taxes. These are job creators. Mr. President, when is it enough? #4jobs.”
We followed the event as it unfolded on Twitter, and you can now see Twitter’s official stats in the image…
Optimizing your Website for Social User Experience
Social WEB 2.0 trends have taken over many of our modern static websites. Nowadays it’s difficult to find a company who isn’t on Facebook or Twitter or Foursquare, or any of the other increasingly popular social networks. It’s important to consider this experience and how you can portray social connection in the eyes of your visitors.
I’ve provided a few ideas for sprucing up any web design for a positive social UX layout. You’ll need to consider a number of factors such as interactivity and page elements for user interaction. From what I’ve experienced your visitors will be noticeably more interested in branding than anything else. And this interest always leads to more signups, conversions, and sales.
Form a Community
One of the first tasks you can perform is to surround your visitors with a sense of membership and community support. There are a number of ways you can synthesize this feeling with different web elements. Facebook lets you create a small widget you can embed into your sidebar, and FB users can “Like” your website right within the page. Additionally this widget catalogs the number of Likes as well as recent users & profile pics. Check out the Facebook…
18 Reasons to Use Social Media
By Lisa Barone
Social media is not the end-all, be-all of your business. It’s not the magic bullet that will allow you to take a struggling business to the height of success simply by claiming your Twitter account. But what social media can do is make you a better company by allowing you to listen, react and build faster and more efficiently than ever before. Below you’ll find 18 quick reasons that your SMB may want to get involved in social media. These are the benefits you can achieve faster in social media than most other mediums.
Is this a complete list? Not by a long shot. But perhaps it will demonstrate the power of these channels and why social media is far more than simply “playing on your computer.”
What can your business achieve through social media?
1. Visibility: Engaging in social media and blogging on a steady basis helps me achieve constant visibility with my audience. By participating in conversations, sharing daily food for thought, and making myself and my brand part of their day, I stay top of mind when someone is looking for a social media agency or an SEO consulting company. Don’t discount the…
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