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1 In 3 Employers Reject Applicants Based On Facebook Posts
By David Schepp | Aol Jobs.
Image Copyrighted posted with persmission from Getty Images
In a survey of some 2,300 hiring managers, nearly 40 percent said they screen potential hires using social media, and many say they reject job applicants as a result of what they find, according to a new survey released Wednesday by CareerBuilder.
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Nearly a third of hiring managers who currently research candidates via social media said they have found problems that resulted in them rejecting the candidate. Here is what turned them off:
Candidate’s provocative/inappropriate photos/comments — 49 percent
Candidate drinking or using drugs — 45 percent
Candidate had “poor communication skills” — 35 percent
Candidate bad-mouthed a previous employer — 33 percent
Candidate made discriminatory comments related to race, gender or religion — 28 percent
Candidate lied about qualifications — 22 percent
When Social Media Helps
The CareerBuilder survey found that employers look for things like evidence of cultural fit and qualifications, which… 
Is Google+ the Ultimate Content Marketing Platform?
by Brian Clark | copyblogger
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.
People on Facebook and Twitter have been providing free exposure to smart marketers who build their businesses with online content. But there’s a new player in the game that may just become the content marketing platform of choice.
Let’s talk about Google+ (since everyone else is).
In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant.
It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+.
Here are 3 things to think about when considering whether to hop on Google+ to drive traffic back to your site:
1. People
Based on initial reports, Google+ is the fastest-growing social network ever, despite a…
How to Virally Grow Your Facebook Fan Page
Facebook introduced the “People Talking about This” metric a few months ago.
Initially, many were skeptical of how useful it would be.
As it turns out, it’s actually one of the best metrics you can use to gauge your Facebook marketing.
This one number tells you how effective your Facebook Marketing is on a weekly basis. And it’s the key to virally growing your Facebook fan page.
Why?
Your “Viral Reach” is closely tied to how many people are “Talking about You”.
So the more people that “talk about you”, the more your Facebook page will virally grow on its own.
But there’s a huge problem. Something is stopping you.
What’s stopping you from virally growing your Facebook fan page?
EdgeRank.
Facebook EdgeRank 101
The truth is that it doesn’t matter how many fans your page has. This is a harsh reality for your social media plan.
If you don’t have engagement, then people will never see your updates.
Facebook’s EdgeRank is an algorithm that determines how many of your Facbeook fans will actually see any updates.
It’s made up of three parts:
1. User Affinity
The first part measures each individual user’s engagement level with your…
Optimizing your Website for Social User Experience
Social WEB 2.0 trends have taken over many of our modern static websites. Nowadays it’s difficult to find a company who isn’t on Facebook or Twitter or Foursquare, or any of the other increasingly popular social networks. It’s important to consider this experience and how you can portray social connection in the eyes of your visitors.
I’ve provided a few ideas for sprucing up any web design for a positive social UX layout. You’ll need to consider a number of factors such as interactivity and page elements for user interaction. From what I’ve experienced your visitors will be noticeably more interested in branding than anything else. And this interest always leads to more signups, conversions, and sales.
Form a Community
One of the first tasks you can perform is to surround your visitors with a sense of membership and community support. There are a number of ways you can synthesize this feeling with different web elements. Facebook lets you create a small widget you can embed into your sidebar, and FB users can “Like” your website right within the page. Additionally this widget catalogs the number of Likes as well as recent users & profile pics. Check out the Facebook…
The Social Economics of a Facebook Birthday
By VIRGINIA HEFFERNAN NY Times
Happy birthday!! With two exclamation points, as we do it on Facebook. It’s your birthday today, right? I send you many happy returns — and a wish that you are, if only for today, among the 750 million active Facebook users.
Yes, Facebook can be capricious and tyrannical and tedious, but the leviathan social network is the best thing that’s ever happened to birthdays.
Come to think of it, how did we manage birthdays, those nettlesome sources of narcissism and guilt, before the Internet? I’m trying to remember. It seems there was always a scale problem. Birthdays in analog times were over-celebrated (as for children or the powerful), or they were neglected (as for everyone else). It stung when people forgot your birthday, sure, but the shame of caring or, worse yet, reminding people to care about your birthday stung much more deeply.
I’m now convinced that if you’d asked me what I wanted for any birthday, or indeed for anyone else’s birthday, before 2007, when I joined Facebook, I would have said I wanted a mechanism that made it easy for people to wish one another happy birthday. In my fantasy app, celebrators of…
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