Social Media

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

By
Sean R. Nicholson | SocMed Sean

Hopefully, these 10 questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online.

1) How long have you been engaged in social networking and/or social media channels? Will you provide me with links to your accounts?

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums. Look for professionals who have been building online relationships for more than five years. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. If your social media “expert” spends more time talking about their Friday parties and drops F-bombs frequently, think twice…

2) Are you familiar with any restrictions or limitations on social media activities that might impact my industry?

Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea. If you’re in non-profit,…

Is Too Much Social Networking Equal To Being Antisocial?

by Michelle Salater on March 19, 2012

I am thrilled to share with you today’s guest blogger, Alyssa Clarke, a new age tech junkie who is always on the hunt for the newest gadgets on the market.

In this guest post Alyssa discusses the growing trend of social media and its effect on the communication between businesses and their consumers.
From individuals to business organizations, the social networking trend has indeed caught the rage everywhere. There has been a tremendous increase in the number of social media enthusiasts over the past few years. Social media experts have been urging companies to create Twitter accounts or Facebook pages for quite some time now. Their motive is to get companies to start a conversation with consumers. Hence, countless organizations have followed the suggestion and created accounts on different social media sites. But the major problem here is that many consumers simply refrain from conversing with an organization or its representatives. The companies, on their part, are not careful about taking appropriate strategies to get people interested. This, in turn, is making them antisocial.

Social media as a marketing tool

The reality is, for a majority of people, business pages do not generate…

Timeline for Brands: How to Prepare for Your Company’s New Facebook Page

by Jim Belosic | Mashable Business

Jim Belosic is the CEO of ShortStack, a self-service social media platform that allows users to create custom Facebook tabs. Its easy-to-use interface provides small businesses, individuals, graphic designers, agencies, and corporations with the tools needed to build mini-websites within their Facebook pages.

Facebook has officially announced Timeline for brand pages after dangling the carrot in front of page admins for some time now. The pages will be pushed live to everyone on March 30, but for now, you have some time to preview the new look and review your page before the changes take effect.

Here are some ways that businesses can prepare for Timeline without throwing away everything we’ve come to learn and love about brand pages thus far.


Re-Visit, Re-Vamp or Create Your Social Media Plan

The layout of your Page is going to change once Timeline for pages is enabled, this much we know. However, Facebook and its purpose in the social media world hasn’t changed at all. Facebook has always been and will remain a communication tool. For businesses, it is a way to create two-way communication between your brand and your audience. Even if the layout looks different,…

Why Social Media Needs to Get More Personal

by: Patrick Moorhead

Patrick Moorhead is president and principal analyst at Moor Insights & Strategy, a highly regarded high-tech industry analyst firm focused on the disruptive ecosystems of smartphones, tablets, personal computers, living room devices and social media.

New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook, nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely.

In the end, while services like Path get us closer to “personal,” they are still very much “broadcast” versions of social media. Ultimately, new services will arise that will allow the user to easily and naturally build relationships, physically meet and communicate with one’s rapidly morphing groups of true friends.
How Humans Interact

To fully understand how structured broadcast and personal social models differ, we need to look at real life. First and foremost, people segment friends and groups based on a specific context. To put it simply, there are people we are very close with, people we may have never heard of, but who seem “safe,” then there are thousands of groups in-between. And that context only…

Is Google+ the Ultimate Content Marketing Platform?

by Brian Clark | copyblogger

As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.

Why?

Because people love to share content on social networks.

If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.

People on Facebook and Twitter have been providing free exposure to smart marketers who build their businesses with online content. But there’s a new player in the game that may just become the content marketing platform of choice.

Let’s talk about Google+ (since everyone else is).

In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant.

It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+.

Here are 3 things to think about when considering whether to hop on Google+ to drive traffic back to your site:
1. People

Based on initial reports, Google+ is the fastest-growing social network ever, despite a…

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