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Is Google+ the Ultimate Content Marketing Platform?
by Brian Clark | copyblogger
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.
People on Facebook and Twitter have been providing free exposure to smart marketers who build their businesses with online content. But there’s a new player in the game that may just become the content marketing platform of choice.
Let’s talk about Google+ (since everyone else is).
In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant.
It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+.
Here are 3 things to think about when considering whether to hop on Google+ to drive traffic back to your site:
1. People
Based on initial reports, Google+ is the fastest-growing social network ever, despite a… 
Google Merges Search and Google+ Into Social Media Juggernaut
Now we know Google’s master-plan for integrating Google+ ever more deeply into the Google ecosystem: Pour the whole thing into Google search. Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about.
Google calls the search update “ “Search plus Your World.” Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.”
Google calls this access to “your web.” So instead of all the public information that is already available to everyone searching via Google, so you can see information that you posted into Google’s new social network and on some of Google’s other services like Picasa Web.
Menzel explained that starting today, Google+ results will be blended in with the traditional “authoritative results,” but clearly annotated. Type in a topic of interest, like “Rome,” and along with maps, travel info, historical…
Clearing The Confusion Of Website Statistics & Analytics
It is definitely important to track the statistics of your website. Whether you are using Google Analytics, or a custom analytics software for your website it can at times feel overwhelming peering into the monitor and seeing all the numbers, graphs and charts. So what are the main factors that we should be focusing on. Where is the biggest Return on Investment going to be when we consider the time we are putting into this research.
The Online Life Saver has utilized these Business philosophies to establish your top 5 main focal points to increase your Brands Online Presence.
The 80/20 Rule
Less is More
K.I.S.S
Top 5 Analytic & Statistic Solutions
1. Visitors & Lead Generation (New & Repeat)
This is the amount of visitors you have received to your website in a specified duration of time. You will also be able to learn the amount of people that have returned to your website. Now you have an idea as to the amount of potential leads you have accessing your website at any given time. This will become highly effective when incorporating an interactive email campaign with an opt in from your website, in order to obtain your prospective…
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Quite simply, we help your company communicate its message to your target market in a variety of mediums through intelligent and effective graphic design, website development, SEO and internet marketing programs.
“If you think it’s expensive to hire a professional…
The 7 Essential Elements of Effective Social Media Marketing
by Sonia Simone from Copyblogger
So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.
So you may be asking yourself — OK, what should I be doing with social media marketing?
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?
Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.
1. Get your home base together
Your home base is your blog or web site. It’s on a domain you own. You control the user experience — from the content to the site design to the user interface.
This is where you show that you know your stuff. That means building a nice cornerstone of high quality content that demonstrates your expertise in a likable, accessible way.
First impressions matter,…
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