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E-books sales surge after holidays
Sales season: Lisa Gross answers questions about the Nook for customer Asfaha Beyene at Barnes and Noble in Tysons Corner Center in McLean, Va. / By H. Darr Beiser,, USA TODAY
Along with millions of others, she unwrapped a Kindle Fire, a gift from her boyfriend and “a huge defining moment for me.” Since then, she has bought $100 worth of e-books — from histories to mysteries — and wonders, “Am I a traitor to printed books?”
McCosh is part of an unprecedented surge in e-book sales that’s changing publishing and challenging traditional bookstores.
It’s reflected on USA TODAY’s Best-Selling Books list, which tracks combined sales of e-book and print editions. The latest list, based on sales data from Dec. 26 to Jan. 1, shows a remarkable burst of digital book sales after e-readers were unwrapped as gifts — for 42 of the top 50 titles, the e-book editions were the most popular format. The previous high, in July, was 25 of the top 50.
For e-books, “the two weeks after Christmas is what the two weeks before Halloween is to pumpkins,” says Michael Norris, an analyst with Simba Information, a market research firm. After the post-holiday surge, he predicts,… 
SMEs not making effective use of social media
By Holly Jones
Smaller businesses are struggling to effectively use social media and the internet in general for marketing purposes.
New research from IFF Research, the SME Omnibus, has revealed that of 500 small business owners surveyed, just five percent said that they were using Facebook to market their business online, and that they were fully exploiting the social networking site.
Respondents were more likely to think that LinkedIn was useful for generating sales (18 percent) although fewer (three percent) said they were using it to its fullest effect. For Twitter, the figures were very similar – 17 percent said they thought it was a useful tool but only four percent were using the social networking site effectively.
Mark Speed, managing director of IFF Research, said: “People are still debating how useful social media is as a business development tool and it will not always be the right route for every company. However, there is a striking divide between those who say that a site is effective for generating leads and the number who seem to be taking advantage of this.”
He added: “There are some relatively quick wins, such as keeping company websites up to date with information designed…
Article Marketing For Newbies: How To Advertise And Build A Reputation Through Article Marketing
Webmasters and affiliate marketers have lots of choices when it comes to promoting their products. They can comment on blogs, create videos, exchange links with other websites, bid on AdWords and so much more. In spite of all that, the best and most affordable way to market any website or product is through article writing.
Promoting a website or product is nowhere near free, but you can always promote your products using article marketing for free. If you write well enough, you can also increase the traffic going to your website.
To get you started with this cheap and sustainable way of advertising, I’ll give you a quick step by step guide to remember.
1. Create a winning title- this is the first thing that a potential lead sees when searching information online. You should make an effort to make your title stand out. You must give them a very compelling reason to find out more information and read your article. If your heading is not catchy enough, you will lose a multitude of potential customers.
2. Focus on the first and last paragraph- these are the most important parts of your article, aside from the title of course. I…
Tips for Generating More Traffic
By Kashif Raza
The number of potential visitors to a particular website has a direct impact on the sales for a respective business entity. Thus it is important for business entities to make use of different approaches and SEO tactics to augment their web traffic. Some of these tactics include;
1. One of the most effective techniques for enhancing the number of visitors to a particular website is by making use of the social bookmarking sites. One can search for reputed and popular bookmarking sites to use. Using these bookmarking sites is a good way to generate traffic free of cost.
2. One should search on the web for popular forums that are linked to what their business entities offer and comment on these forums. Not only can one post their URLs on these forums but one can provide valuable information to the members as well. If the members find this post helpful they will click on it; which can lead them to the homepage or a related inner page of one’s website.
3. It is important to renew the content of the website on a regular basis. This will help in attracting the attention of the web spiders and…
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