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Did record-setting Super Bowl live up to the hype?
he Super Bowl set a new record for total viewers and simultaneous tweeting, with 12,233 tweets a second during the final three minutes of the game, that saw the Giants score and Tom Brady fail to hit the Hail Mary pass for the win.
The Super Bowl was watched by 111.3 million people, according to Nielsen, topping last year’s game to secure the slot at the top for the most watched show in U.S. history.
And when you’ve got that many people watching and a virtual water cooler like Twitter, you don’t have to wait until the next day to play Monday morning quarterback. It’s more like the-second-after quarterback.
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The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna’s performance: 10,245.
5 Feb 12
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The total social media traffic for the Super Bowl and the hoopla surrounding it, taking into account Twitter mentions, public Facebook posts, GetGlue check-ins, and Miso check-ins, topped out at more than 17 million interactions, according to social media engagement company Trendrr. (67% of those tweets and posts were positive, a good sign for the league, and NBC.)
See the… 
Rapid Super Bowl Reaction: Giants 21, Patriots 17
INDIANAPOLIS — Some initial thoughts on the New York Giants’ 21-17 victory over the New England Patriots in Super Bowl XLVI:
What it means: The Giants indeed have the Patriots’ number. New York cost New England another shot at winning a fourth Super Bowl. New York has beaten the Patriots three times in a row, dating back to Super Bowl XLII. This also ruined the chance for quarterback Tom Brady to tie Joe Montana and Terry Bradshaw for the most Super Bowl victories by a starting quarterback. The Patriots were good enough to be the best teams in the AFC, but they have to make some improvements and upgrades on their roster, particularly defensively, to win it all.
Legacy. Eli Manning and Tom Coughlin are two-time Super Bowl champions. The Giants have won their fourth Super Bowl and completed one of the most stunning in-season turnarounds in recent sports history. They were 7-7 after losing their second game of the season to the last-place Redskins but won six in a row to claim their second Super Bowl title in five years. It’s a run that at least rivals and may even top their 2007-08 run, which also culminated in a…
New Jersey law enforcement cracking down on drunken drivers Super Bowl Sunday
By Sarah M. Wojcik | The Express-Times
As kickoff draws nearer for the rematch between the New York Giants and New England Patriots, New Jersey law enforcement officers are hoping for a different outcome than last time.
That’s not to say authorities are rooting against the G-Men. They just hope fans don’t repeat the enormous wave of drunken drivers seen after the last Big Blue Super Bowl.
In 2008, police arrested 176 drunken drivers in what was the second-highest daily number of such arrests ever recorded in the state, officials say.
Attorney General Jeffrey S. Chiesa last week announced a stepped-up campaign to prevent and stop drunken drivers.
“My two-minute warning to all those who will attend a Super Bowl party is simply this: Take two minutes to select a designated driver before the party begins,” Chiesa said in a statement.
In the last five Super Bowls, New Jersey has seen only one fatal alcohol-related crash — and that was during the 2008 Giants victory. Five people died in alcohol-related crashes on Super Bowl Sunday in 2001, another time the Giants appeared in the big game.
Beefed-up patrols expected
New Jersey State Police plan to have 100 extra patrols on…
The Social Super Bowl
About $5.3 billion will be spent in restaurants and bars, on hosting parties, or buying snack foods, drinks and pizza, according to BIGresearch, which conducted a survey on Super Bowl spending for the Retail Advertising and Marketing Association Sunday’s Super Bowl will be one of the biggest social media integrated live events ever, including a 2,800-square-foot social media command center built for the game.
Super Bowl advertisers are building social into their campaigns like never before. GM created a Chevy Game Time mobile app to answer trivia, win prizes, and engage during the game. Coke is hosting a live game day watching party on Facebook with its polar bears reacting to the Super Bowl and social media in real time. Others have been drip-feeding teasers of their ads on social media for weeks leading up the games.
It’s a big step from last year, when Audi tried to make a lot of hay out of simply using a Twitter hashtag at the end of their ad.
Like every year, the marketing world will be taking note. What’s notable this year is that social will be more than just an afterthought. It will be deeply integrated into the creative itself.
The…
New Jersey Website Design Jan. Giants Super Bowl Special $899. reg $1399.
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