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10 Mistakes To Avoid On Your Facebook Landing Page
A Facebook landing page can increase the chances that someone will like your company’s fan page by 50%. When you combine sound strategy with valuable content and the right aesthetic, you’ll have a powerful marketing tool. When you don’t, you run the risk of creating a bad first impression – and you know what they say about first impressions.
Too many business owners settle for “good enough” when they create a Facebook landing page instead of developing an effective strategy. “Good enough” may get friends and family to like your page, but it won’t help you start a relationship with someone who may actually pay you for your product or service and become a valuable member of your core client base. If you really want to get over the hump and start building a following on Facebook, avoiding these common mistakes with your landing page would be a great first step.
1. The giant arrow. A giant arrow pointing to the “Like” button won’t make visitors like your landing page. It’s more likely to detract from your design and push meaningful content further down the page. If you want people to like your page, give them… 
Leveraging Influence with Social Media
The secret to gaining influence
Posted by Randy Thio
I’ve been thinking for some time now about Klout scores and influence in general. And just so we’re on the same page, a Klout score is a metric of one’s overall online influence. The score can range anywhere between 1-100 and is calculated by using over 35 different variables. According to Klout, this score then represents the degree to which a person engages their audience and also the size of the impact the message has. Pretty nifty gadget for seeing how different people rate as far as online influence goes.
But then, I was wondering. Would Klout scores only be valid for online influence, or would it also give us an accurate picture of how influential they are IRL? Another words, would you be able to roughly assess a persons score in a face to face interaction with them and would that number roughly coincide with their actual Klout score? We understand that celebrities, athletes, and public figures typically have high scores due to their visibility, but does that make you want to do business with them more than someone with a low score? Does that make you trust…
Facebook FanPage Builder Tips & Strategies
Did you know that your Facebook updates may never be seen by more than half the people who like your page? In May 2011, Facebook changed the way it displays the News Feed, the scrolling list of updates and actions that users see on their walls.
Now, people have two options: They can see Top News or Recent News—with the default being Top News. With Top News, Facebook is trying to highlight the posts that will be most interesting to users.
To do this, it applies an algorithm called EdgeRank that is based on how recent an update is, how relevant it seems and how many people have liked or commented on it.
The higher the EdgeRank, the more likely it is that an update will show up in Top News.
Experts estimate that only 0.25 percent to 5 percent of status updates make it into Top News. And Facebook users are equally split in their use of Top News and Most Recent. The News Feed is important because most Facebook users don’t return to your fan page once they’ve liked it.
In short, if one of your fans uses Top News and has a lot of active friends, he/she…
10 Tips To Generate Business Leads With LinkedIn
For more information on please visit NJ Computer Doctors LinkedIn’s Profile: http://www.linkedin.com/in/computerdoctors
LinkedIn is the business professionals platform is not always the first choice when we think about growing a business. Growing a business in social media we immediately think of Twitter and Facebook as they have the power of engagement. People interact more on Twitter and Facebook as we can send a @tweet or post on a wall whereas with LinkedIn the direct contact is still via email. The immediacy and also the deeper relationships that exist with Twitter and Facebook do not always lead to business opportunities.
LinkedIn is structured to be a comprehensive professional background platform where users leave behind the husband, kids and pets and concentrate on themselves and their career. This career focus is why creating a profile that is a true representative of your work history and present accomplishments is so crucial. Recently I covered how to give your LinkedIn profile a facelift and also how to pack a powerful punch with your summary. Now that you have updated your profile and summary, what do you do with it? You generate business!
10 Tips to Generate Business with LinkedIn
1. Build your Network. As…
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