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Reconsidering Gartner’s Cycle of Hype
One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as the popular press and the public discovers that it’s not all the hypesters said it would be–through no fault of the technologists who brought it to the world in the first place. Then, gradually, the truth about the technology seeps out until finally it reaches its use case–and then becomes that status quo, just waiting to be disrupted as it previously disrupted what came before.
While the violent vicissitudes of this chart make for good TV movies, in reality very few innovations follow this path. That’s because it ignores ‘being ignored.’
90% of the time, new technology triggers are widely and aggressively ignored. While we’re more eager than ever for a savior that will change everything, the number of technologies, pundits, prophets and entrepreneurs is so large that there’s now a line out the door. As a result, most of the things we now take for granted (cell phones, tweeting, insulated windows, email) didn’t follow this curve at all.
In fact, just about every innovation I know of has to make it through the wilderness… 
5 Ways To Market Your Business Online On Zero Dollars A Day
By Carol Lynn Rivera | web. search. social.
The marketing magazine for smart business
If you’re short on budget you’ve still got something you can invest in the ongoing success of your business: time. With time, dedication and some know-how, you can get your business in front of people and attract prospects and new customers without investing a single cent in professional marketing services or advertising. Ready to hear something really crazy? You don’t even need a website to do it. The most shoestring startup can generate business by leveraging the power of web, search and social marketing with only the investment of your time.* (*There’s no such thing as “only” time, of course. Time is money, and I don’t pretend these are fast and simple. But when you’ve got to choose there are creative and profitable ways to market your business online.)
Local Search
You’ve probably noticed that web addresses aren’t the only things that come up in search results anymore. Along with standard website URLs come maps, reviews, and even social updates and profiles. You don’t need a website to show up in local search listings or in map results. You just need to list your business. One…
The Social Super Bowl
About $5.3 billion will be spent in restaurants and bars, on hosting parties, or buying snack foods, drinks and pizza, according to BIGresearch, which conducted a survey on Super Bowl spending for the Retail Advertising and Marketing Association Sunday’s Super Bowl will be one of the biggest social media integrated live events ever, including a 2,800-square-foot social media command center built for the game.
Super Bowl advertisers are building social into their campaigns like never before. GM created a Chevy Game Time mobile app to answer trivia, win prizes, and engage during the game. Coke is hosting a live game day watching party on Facebook with its polar bears reacting to the Super Bowl and social media in real time. Others have been drip-feeding teasers of their ads on social media for weeks leading up the games.
It’s a big step from last year, when Audi tried to make a lot of hay out of simply using a Twitter hashtag at the end of their ad.
Like every year, the marketing world will be taking note. What’s notable this year is that social will be more than just an afterthought. It will be deeply integrated into the creative itself.
The…
Is Google+ the Ultimate Content Marketing Platform?
by Brian Clark | copyblogger
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.
People on Facebook and Twitter have been providing free exposure to smart marketers who build their businesses with online content. But there’s a new player in the game that may just become the content marketing platform of choice.
Let’s talk about Google+ (since everyone else is).
In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant.
It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+.
Here are 3 things to think about when considering whether to hop on Google+ to drive traffic back to your site:
1. People
Based on initial reports, Google+ is the fastest-growing social network ever, despite a…
SMEs not making effective use of social media
By Holly Jones
Smaller businesses are struggling to effectively use social media and the internet in general for marketing purposes.
New research from IFF Research, the SME Omnibus, has revealed that of 500 small business owners surveyed, just five percent said that they were using Facebook to market their business online, and that they were fully exploiting the social networking site.
Respondents were more likely to think that LinkedIn was useful for generating sales (18 percent) although fewer (three percent) said they were using it to its fullest effect. For Twitter, the figures were very similar – 17 percent said they thought it was a useful tool but only four percent were using the social networking site effectively.
Mark Speed, managing director of IFF Research, said: “People are still debating how useful social media is as a business development tool and it will not always be the right route for every company. However, there is a striking divide between those who say that a site is effective for generating leads and the number who seem to be taking advantage of this.”
He added: “There are some relatively quick wins, such as keeping company websites up to date with information designed…
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