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1 In 3 Employers Reject Applicants Based On Facebook Posts

By David Schepp | Aol Jobs.

Image Copyrighted posted with persmission from Getty Images

If you’ve ignored career experts’ advice to be careful about what you post on social networks, like Facebook and LinkedIn, this new survey may frighten you.

In a survey of some 2,300 hiring managers, nearly 40 percent said they screen potential hires using social media, and many say they reject job applicants as a result of what they find, according to a new survey released Wednesday by CareerBuilder.
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Nearly a third of hiring managers who currently research candidates via social media said they have found problems that resulted in them rejecting the candidate. Here is what turned them off:

Candidate’s provocative/inappropriate photos/comments — 49 percent
Candidate drinking or using drugs — 45 percent
Candidate had “poor communication skills” — 35 percent
Candidate bad-mouthed a previous employer — 33 percent
Candidate made discriminatory comments related to race, gender or religion — 28 percent
Candidate lied about qualifications — 22 percent

When Social Media Helps

The CareerBuilder survey found that employers look for things like evidence of cultural fit and qualifications, which…

Is Too Much Social Networking Equal To Being Antisocial?

by Michelle Salater on March 19, 2012

I am thrilled to share with you today’s guest blogger, Alyssa Clarke, a new age tech junkie who is always on the hunt for the newest gadgets on the market.

In this guest post Alyssa discusses the growing trend of social media and its effect on the communication between businesses and their consumers.
From individuals to business organizations, the social networking trend has indeed caught the rage everywhere. There has been a tremendous increase in the number of social media enthusiasts over the past few years. Social media experts have been urging companies to create Twitter accounts or Facebook pages for quite some time now. Their motive is to get companies to start a conversation with consumers. Hence, countless organizations have followed the suggestion and created accounts on different social media sites. But the major problem here is that many consumers simply refrain from conversing with an organization or its representatives. The companies, on their part, are not careful about taking appropriate strategies to get people interested. This, in turn, is making them antisocial.

Social media as a marketing tool

The reality is, for a majority of people, business pages do not generate…

Want a deeper connection with your fans? Stop ignoring commerce on Facebook

Guest Post by: Marcus Whitney

If you haven’t heard by now, dumping your website’s e-commerce experience into a tab on your brand’s Facebook page doesn’t work so well. I’m glad for those of you who figured this out a long time ago, but some people are just now getting the memo.

But just because commerce on Facebook hasn’t worked for you in the past, it hardly means that there isn’t a place for selling goods on Facebook itself. In fact, the lack of selling is likely the one thing preventing most brands from getting the full value out of their Facebook presence. Why? Because it’s the thing fans want most from them on Facebook.

You may be saying: “You’re crazy. Social Media is not about selling things. It’s about content and conversation. Our fans want to be closer to our brand and show how much they love it.” If that’s your reaction, don’t worry, you’re not alone. Plenty of really smart marketers believe that exact line of logic. The only problem is, it’s wrong.

Having worked with some the biggest affinity brands around (that also happen to be pioneers in social engagement), I’ve learned that the most important measurement to…

Timeline for Brands: How to Prepare for Your Company’s New Facebook Page

by Jim Belosic | Mashable Business

Jim Belosic is the CEO of ShortStack, a self-service social media platform that allows users to create custom Facebook tabs. Its easy-to-use interface provides small businesses, individuals, graphic designers, agencies, and corporations with the tools needed to build mini-websites within their Facebook pages.

Facebook has officially announced Timeline for brand pages after dangling the carrot in front of page admins for some time now. The pages will be pushed live to everyone on March 30, but for now, you have some time to preview the new look and review your page before the changes take effect.

Here are some ways that businesses can prepare for Timeline without throwing away everything we’ve come to learn and love about brand pages thus far.


Re-Visit, Re-Vamp or Create Your Social Media Plan

The layout of your Page is going to change once Timeline for pages is enabled, this much we know. However, Facebook and its purpose in the social media world hasn’t changed at all. Facebook has always been and will remain a communication tool. For businesses, it is a way to create two-way communication between your brand and your audience. Even if the layout looks different,…

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