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Five Leadership Mistakes Of The Galactic Empire
By: Alex Knapp, Forbes Staff
Image via Wikipedia
But mistakes are learning opportunities. And in thinking about Star Wars, let’s leave the prequels behind and focus on the original trilogy. It occurs to me that the Star Wars films have a lot to teach us about leadership styles.
In particular, the Galactic Empire strikes me as a quintessential example of how not to effectively run an organization. Let’s take a look at five of the Empire’s biggest mistakes and see how you can avoid them in your own organization.
Mistake #1: Building an organization around particular people, rather than institutions.
Perhaps the biggest mistake of the Galactic Empire made is its singular focus on the preservation of power for the Emperor and a few of his chosen lackeys. There is a… 
Marketing An Online Business Effectively
To start marketing an online business effectively takes a great deal of planning in advance, organizing things and having a marketing strategy laid out to follow day by day. A lot of online businesses struggle with their marketing as they dont have a structure in place to follow.
You may well have your own website up and if you do, then thats great. All thats left is to start learning how marketing an online business can be done effectively so your website will not only be seeing improvements within the search engine results but also start to see a rise in the number of visitors your website brings.
If you havent yet got your website up and running you too can benefit from knowing in advance how marketing an online business will help gain not only online exposure, but youll be able to have a strategy going forward in how you can take your venture to the success levels that many achieve in the internet.
The first thing youll want to do is put together a strategic marketing plan. The most used and effective is to distribute content online using article directories. This will help you drive traffic from your…
Picture 55 Reasons Why You Need A Website
55 Reasons Why You Need A Website There are still people wondering whether their business really needs a website. Or they say: we do not have a business, but a not-for-profit organization: should we have a website? Definitely! I could easily come up with 50 reasons why you need a website:
1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.
4. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show…
8 Tips for Using Social Blogging to Grow Your Business
Use continuous updates and punchy messages to heighten interest and keep your customers informed about products or services which in turn can boost sales.
Social networking. The big corporations have bought into it. Smaller companies, too. Even independent consultants use Twitter, LinkedIn, and Facebook to do business. It is a great way to get the word out about your product or service. It boosts brand awareness, it builds loyalty, and it attracts and retains customers.
But more companies are exploring ways to get a bigger pay off with social media. The next frontier of social networking and weblogging is social blogging. This ever-changing construct represents a way of communicating for people who like to inform each other about their daily activities and share common points of interest, according to Wikipedia authors Lambert M. Surhone, Mariam T. Tennoe, and Susan F. Henssonow. This is usually done through continual updates that often include text, pictures, audio, or video.
In general, you want to use social media to increase your visibility, improve your search engine results, and drive more traffic to your company’s website, which stands a good chance of increasing sales and growing…
9 Ways Your Business Needs To Change To Become Social
by Ilana Rabinowitz
Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.
The challenge is that most businesses are stuck in traditional thinking and marketing that doesn’t translate well to a social atmosphere, on- or off-line. While many people are advocating the evolution of businesses to becoming, “social businesses,” few people are outlining specific changes that will help them.
Here are some ways traditional business need to evolve to become social:
1. The concept of an audience is outdated.
People are not out there with their hands in their laps listening intently as your company gives a speech, issues a press release or announces the new service you are excited about. They won’t wait for the 15-minute question and answer period at the end of that speech. They are commenting on your Facebook post on Saturday and looking for your answer to their tweet on…
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