Public Relations

Way to sack up Obama. Certainly a political risk to say this, but is it the right thing? Announcement in an election year how fitting….

Obama: ‘I Think Same-Sex Couples Should Be Able to Get Married’

President Obama today announced that he now supports same-sex marriage, reversing his longstanding opposition amid growing pressure from the Democratic base and even his own vice president.

In an interview with ABC News’ Robin Roberts, the president described his thought process as an “evolution” that led him to this decision, based on conversations with his staff members, openly gay and lesbian service members, and his wife and daughters.

“I have to tell you that over the course of several years as I have talked to friends and family and neighbors, when I think about members of my own staff who are in incredibly committed monogamous relationships, same-sex relationships, who are raising kids together; when I think about those soldiers or airmen or marines or sailors who are out there fighting on my behalf and yet feel constrained, even now that ‘don’t ask, don’t tell’ is gone, because they are not able to commit themselves in a marriage, at a certain point I’ve just concluded that for me personally it is important for me to go ahead and affirm that I think same sex couples should be able to get…

Why I’m Betting on PR

With a start-up budget, there’s only room for one item on my marketing plan. Here’s why I chose a public relations strategy.

By Caroline Limpert |  Dec 26, 2011

Photo courtesy of Flickr user Charlie Llewellin FITiST chose a PR strategy to get off to a faster start.

As a start-up, I have a single line item on my marketing budget: PR. Surprised? Here’s a little insight into my madness.

PR gets a bad rap. To many corporations and businesses, PR’s role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget.

Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a “redefinition” of PR. (I’m not kidding.) The results will be announced in early 2012. It’s probably safe to say that most of us are not waiting with bated breath.

Having left a big corporate job to build a start-up, I dream of one day building a budget from the bottom up, with multiple line items. But at this point, my focus has been on building the product, developing a business–with two markets and 80-plus partners–and motivating my partners and stakeholders.…

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