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How to Optimize Your Headlines for Google and Humans
By: Jonathan Rick | Mashable
Jonathan Rick is a director at Levick Strategic Communications. He contributes to Levick’s Bulletproof Blog. Follow him @jrick.
Why do search engines always rank certain websites so highly? Sure, their content might be great, but their search engine optimization is definitely awesome. Indeed, for many sites, the search-engine spiders that crawl the web deliver a third or more of their traffic.
So crafting key parts of a page, like a headline, is critical. Perhaps the most famous example comes from the Huffington Post, which in February reeled in readers with the ingenious bait: “What Time Is the Super Bowl?”
In protest, writers for publications such as The Washington Post, The New York Times, and The Atlantic each took turns slugging the SEO punching bag. The headlines describe their complaint: “Gene Weingarten Column Mentions Lady Gaga.” “This Boring Headline Is Written for Google.” “Google Doesn’t Laugh: Saving Witty Headlines in the Age of SEO.”
In other words, algorithms don’t appreciate wit, irony, humor, or style. As reporter Steve Lohr put it, they’re “numbingly literal-minded.” Yes, it is one of the definitive 21st century truisms that in addition to writing for eternity, or for one’s mother, today’s… 
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A standard brochure style website is one of the best ways for many businesses to get onto the web.
A Brochure or static website generally contains the same information that you would see in a printed company brochure. Essentially an online brochure promoting your business online.
People using search engines such as Google can easily find your business and have access to information such as your contact details, your business profile, and reference of your products and services. You can even have online enquiry forms so you can take online orders and customer enquiries quickly and easily.
This style of website will give the…
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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
By
Sean R. Nicholson | SocMed Sean
Hopefully, these 10 questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online.
1) How long have you been engaged in social networking and/or social media channels? Will you provide me with links to your accounts?
Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums. Look for professionals who have been building online relationships for more than five years. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. If your social media “expert” spends more time talking about their Friday parties and drops F-bombs frequently, think twice…
2) Are you familiar with any restrictions or limitations on social media activities that might impact my industry?
Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea. If you’re in non-profit,…
Title Tags and Best Practices for SEO
Organic Search Engine Optimization
Is your website not achieving any search engine results? Are you spending all your money advertising in magazines, newspapers, and other sources? New Jersey Computer Doctors can not only drive more traffic to your website, but we can also get your website top results on all the major search engines.
Search engine optimization, also known as SEO, is the most effective way of advertising your company and your website.
What Our SEO Service Includes:
Site Map Development (both in html and xml)
Link Building (back links)
Internal Website Links
Keyword research of top 10 competitors on Google, Yahoo, and MSN
Meta Tag Optimization (title tag, keywords, and descriptions)
Review of website content for each search engine targeted page
Research copyright of website content
H1, H2, and H3 headers optimized
Submission to search engines
Local search seo optimization
Image alternate text optimized
Submission to seo-friendly directories
Optimize Google Page Rank
SEO Monthly Maintenance:
Website content update
Keyword analysis and research
Top 10 competitors research
Monthly ranking reports generated to show where your website is ranked on the search engines
Unlimited website updates
Internet search-engines are the primary vehicle by which consumers search and find what they are…
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