Public relations isn’t easy to master, especially when it comes to media relations. The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business’ career might only become a short article in the back of a local newspaper. The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices?

Here are 10 great tips to help you rock public relations like an inbound marketer.
How to Rock PR Like an Inbound Marketer

Tip #1: Be Relevant – Determine a Journalist’s Beat

Journalists get pounded with thousands of press releases and story requests from PR professionals on a daily basis. The trick is figuring out the best way to break through the clutter and grab their attention. The first step to doing this is to determine which topic(s), or beat(s), the journalist writes about. If they are a technology reporter, you wouldn’t want to pitch a sports story to them. If they are a business reporter, you shouldn’t pitch a travel story to them.

Tip #2: Conduct Research – Read a Journalist’s…