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Nevada Issues First Autonomous Vehicle Test License to Google
The Nevada Department of Motor Vehicles has approved an application for a license by Google Inc. to test autonomous vehicles on Nevada public roads, DMV announced this week.
It is the first license issued in the United States, and by granting Google’s application is puts “Nevada at the forefront of autonomous vehicle development,” DMV said.
After drive test demonstrations along freeways, highways and neighborhoods in Carson City on the Las Vegas Strip, DMV’s Autonomous Review Committee reviewed Google’s safety plans, employee training, system functions and accident reporting mechanisms and approved the application.
DMV is now creating the state’s first autonomous testing business license and license plates for the Mountain View, Calif.-based search giant. The license plates displayed on the test vehicle will have a red background and feature an infinity symbol on the left side.
“I felt using the infinity symbol was the best way to represent the ‘car of the future,” DMV Director Bruce Breslow said in a statement. “The unique red plate will be easily recognized by the public and law enforcement and will be used only for licensed autonomous test vehicles. When there comes a time that vehicle manufactures market autonomous vehicles to the public, that infinity… 
3 ways to prepare for the changes to Google search
By Michael Sebastian | Ragan’s PR Daily
Google is revamping its search results, and the changes will likely affect brands.
According to a report in Thursday’s Wall Street Journal, Google results will include more facts and direct answers to searches. It’s trying to provide the answer to a query, and keep users on its page, instead of sending them to another website.
Google is already using this approach to an extent, according to Nick Papagiannis, director of interactive/search at Cramer-Krasselt. For example, type “height of Mt. St. Helens” into Google and the search engine kicks out the answer—8,365 ft.—in black text above the list of blue links.
“You can expect to see results like these and an evolution to a more sophisticated search experience in the coming months and years,” Papagiannis told PR Daily. “Google is constantly evolving their technology to provide searches with the best results.”
Brands and the PR departments working with them need to pay attention to the changes; they could “directly impact the search results for 10 percent to 20 percent of all search queries, or tens of billions per month,” according to the WSJ.
So, how can PR professionals prepare?
“We don’t know exactly what…
Is Google+ the Ultimate Content Marketing Platform?
by Brian Clark | copyblogger
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.
People on Facebook and Twitter have been providing free exposure to smart marketers who build their businesses with online content. But there’s a new player in the game that may just become the content marketing platform of choice.
Let’s talk about Google+ (since everyone else is).
In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant.
It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+.
Here are 3 things to think about when considering whether to hop on Google+ to drive traffic back to your site:
1. People
Based on initial reports, Google+ is the fastest-growing social network ever, despite a…
Google Merges Search and Google+ Into Social Media Juggernaut
Now we know Google’s master-plan for integrating Google+ ever more deeply into the Google ecosystem: Pour the whole thing into Google search. Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about.
Google calls the search update “ “Search plus Your World.” Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.”
Google calls this access to “your web.” So instead of all the public information that is already available to everyone searching via Google, so you can see information that you posted into Google’s new social network and on some of Google’s other services like Picasa Web.
Menzel explained that starting today, Google+ results will be blended in with the traditional “authoritative results,” but clearly annotated. Type in a topic of interest, like “Rome,” and along with maps, travel info, historical…
5 Reasons Google+ Will Change Your Content Marketing Strategy for the Better
Google+ is shaping up to be the ultimate platform to share content, showcase your expertise and connect directly with your audience.
But even with 20 million-plus users already signed up, most of us are just starting to figure out how to fit Google+ into our social media strategy. Here are 5 major reasons Google+ should become an integral part of your marketing strategy—and resources to help you get started.
#1: Google+ Isn’t Just Different, It’s Better
Google+ isn’t just another social media site. It’s one of the best ways to share your content and increase your social proof. Why?
- It’s integrated with Google—the largest search engine in the world.
- It improves on what DOES work on other sites (and dumps what DOESN’T).
In “Is Google+ the Ultimate Content Marketing Platform?”, Copyblogger’s Brian Clark summarizes the site’s advantages for content marketers like this: “Google has solved the inherent privacy and ‘over-sharing’ issues that make Facebook problematic, while providing a rich multimedia and discussion environment that Twitter simply can’t match.”
In other words, it beats Facebook for targeted sharing―and the format, built-in comments and ability to embed photo and video let us share MORE (and better) than Twitter.
#2: You…
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