by Michelle Salater on March 19, 2012

I am thrilled to share with you today’s guest blogger, Alyssa Clarke, a new age tech junkie who is always on the hunt for the newest gadgets on the market.

In this guest post Alyssa discusses the growing trend of social media and its effect on the communication between businesses and their consumers.
From individuals to business organizations, the social networking trend has indeed caught the rage everywhere. There has been a tremendous increase in the number of social media enthusiasts over the past few years. Social media experts have been urging companies to create Twitter accounts or Facebook pages for quite some time now. Their motive is to get companies to start a conversation with consumers. Hence, countless organizations have followed the suggestion and created accounts on different social media sites. But the major problem here is that many consumers simply refrain from conversing with an organization or its representatives. The companies, on their part, are not careful about taking appropriate strategies to get people interested. This, in turn, is making them antisocial.

Social media as a marketing tool

The reality is, for a majority of people, business pages do not generate…