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Improving your SEO through CSS
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If someone said to you: “why don’t you improve your SEO with CSS?” you may think to yourself, “well I would if I had any idea how to decipher whatever crazy code you’re speaking in.” Here, we will decipher that code. SEO and CSS are things that every website owner should understand. They are extremely important ways to enhance your website and expand your audience at the same time.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Paying attention to SEO leads to more people viewing your site because it will appear higher in search results for information pertaining to what is offered on your site.
Ever wondered how Google decides which links to offer first in search results? Ever thought about how important this is? How often do you look on page 2 of the results? Do you even scroll past the fifth link? SEO is crucial to your website’s success!
What is CSS?
CSS is the answer to some SEO prayers. CSS stands for Cascading Style Sheets and is a method of web design. Basically, CSS separates the style of a site from its content. Think about a website—the layout of each page is generally the same. There are things that never change—these things are controlled by a CSS style sheet. By using CSS to its full potential,
THIS: < td width="100%" > < font face="verdana,helvetica,arial"
size="+1" color="#CCCC66" > < span class="header" > < b >Join now!
< /b > < /span > < /ont > < /td >
Becomes THIS: < h2 > Join now! < /h2 >
because all of the styling code is separated from the content (or message) of your site—in this case: “Join now!” It’s easy to see that CSS made your message easier to read.
So how does this all come together?
When it comes to CSS and SEO, less is more. In code, what’s easier for you to read is also easier for a search engine to read. Search engines like Google send out “spiders” to “crawl” your site and read its content. A site that uses CSS is much easier for a spider to read and understand, so it will receive a higher listing in search engine results pertaining to its content.
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