Happy birthday WWW!
It’s hard to believe, but the public Internet, the World Wide Web, turned 20 today. On April 30, 1993, the European Organization for Nuclear Research, or CERN, announced it was making the World Wide Web technology freely available to the public. The technology spread around the globe like wildfire, and now it’s hard to imagine an aspect of our lives that is not, in some way, influenced by the web.
“There is no sector of society that has not been transformed by the invention, in a physics laboratory, of the web”, said Rolf Heuer, CERN Director-General in a statement. “From research to business and education, the web has been reshaping the way we communicate, work, innovate and live. The web is a powerful example of the way that basic research benefits humankind.”
The web was invented by British physicist Tim Berners-Lee at CERN in 1989, and was originally conceived as a method for physicists around the world to share information.
Prior to the web, information was shared over the internet in less user-friendly ways such as WAIS and Gopher. Berners-Lee developed the web software using a NeXT computer, created by Apple co-founder Steve Jobs.
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I start by asking if those reading this communication are familiar with the Google Webmaster Tools functionality and know where to view their Website’s keyword variants. If not, get yourself familiar with this quickly as this is valuable information. There are, of course, many ways to view variants of words but in this instance we are more interested in viewing the variants of keywords Google has found on and recorded for your Website.
That said, why the headline? It’s long been a standard of SEO to target one keyword to rank for one page. And this is just fine when we are talking pages that are 3 – 4 levels or more off the root directory. However. Top Level Category Pages (TLC’s) and Secondary Level Category Pages (SLC’s) usually describe more than one service, product and/or option. Ideally, in these instances we wish for multiple relevant keywords and/or phrases to drive traffic to these pages.
But on product category and/or detail pages, we want only the specific thing being offered to show. And here is where the permanency of variant optimization comes into play. By selecting the main keyword/phrase and it’s relevant variants, you can insure your optimizations will last…
Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don’t mean your house! Our websites can get stale and outdated if we do not clean them up periodically.
There are lots of things you can do to freshen up your site and bring new life and new customers to your online business.
1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing…