Writen by Megan Ritter
Marketing communications encompasses a wide variety of activities, from digital text and display ads, organic search results, a brand website, or more traditional methods like follow emails and other contact, general customer service, and other methods of developing a long term relationship.
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To put it simply, a brand’s marketing communications strategy encompasses any and all of their contact (planned or unplanned) with their current and prospective customers. It begins with building brand awareness and educating potential clients on a particular product or service, and builds from there with follow-up content and ways to connect. So without further adieu, here are the top five components of a successful communications plan:
1. A Consistent Story: Determine the reason why you are reaching out to your audience. What is the unique story that you have to tell? What are your goals? Do you plan to provide customer service publicly online? How will you address competitors? Start with your organization’s main objectives and build your marketing plan from there. If you don’t know how to express them coherently, how do you expect your audience to pick up on the message? Document and follow from the outset…
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